Born from a profound love affair with nature, design and fitness, FiT Swimwear strives to create beautiful, athletic swimwear that is also gentle on the earth.
We take an eco-conscious approach in all that we do; constantly seeking out new information and introducing processes to reduce our environmental impact.
Sustainable Material - Cleaning Up Our Oceans
When FiT Swim first began creating premium performance swimwear, reducing waste was already a huge part of the business. Nylon is the top fabric used in swimsuits, but nylon is also totally non-biodegradable, and when disposed of, can exist in landfill, or our oceans forever.
That's why we use a sustainable material that not only uses existing resources, but also cleans the planet.
All of our FiT swimwear for women, teen kids and babies is made of a high-tech fabric created from ECONYL®; an innovative, eco-friendly fibre made from regenerated nylon and polyester waste (recovered from oceans and landfills around the world).
It has the same level of quality as brand new nylon, and it can be recycled and reused over and over again.
This incredible circular process has the potential to create a complete absence of nylon waste, without a loss in quality. For every 10,000 tons of ECONYL® raw materials, 70,000 barrels of crude oil are saved, and 57,000 tonnes of CO2 emissions are avoided. It’s staggering just how big of an impact one change can have.
Eco-Friendly, Plastic-Free Packaging
We proudly use plastic-free, biodegradable and compostable packaging, both at stages where the customer sees it and when they don't.
From The Manufacturer To Our Melbourne Studio
If you've ever worked in retail, you may have witnessed the enormous amount of plastic that garments are often packaged in. That's why we are so thrilled to have discovered a plastic-free alternative to traditional poly-bags.
We send our swimsuits from our ethical manufacturer to our Melbourne studio packed in plant-based, home compostable poly-bags, made by Better Packaging Co.
From Our Studio To You
When they're ready to find their new home, we send our eco performance swimwear out to you in lovely pink mailer bags by Hero Packaging. They're made from corn-starch and are also home compostable.
As well as making our products more sustainable, we're also always looking for ways to green up our offices.
We use eco office supplies
such as recycled paper and biodegradable sticky tape, and are seeking out new eco alternatives as items need replacing.
While our big focus has been going green, we haven’t forgotten that, as a swimwear brand, we also need to ‘go blue’. This means taking care of the beaches and oceans that our swimwear helps our customers enjoy. To do this we’re going to be diving into new territory, by starting work with a charity of our choice, that cares for our oceans. We want our customers to know that when they buy swimwear from us, they are having a meaningful impact.
This endeavour goes hand in hand with our waste-free philosophy and enables us to put our money where our mouth is. Not only can Robb and Lulu not thrive if our beaches and oceans are polluted and unendurable, but we wouldn’t want to. We are proud to be paving the way for sustainable fashion and swimwear, and hope that we can encourage others to follow suit.