A green outlook has always been a part of all swimwear brands across Robb and Lulu, and a part of the inspiration for our Garden Glory, and Lover’s Garden collections.
We're constantly looking for ways to improve our environmental sustainability, and we consider our eco impact throughout all stages of the supply chain (be it the use of repurposed and recycled material, or the plastic-free, biodegradable packaging).
Sustainable Material - Cleaning Up Our Oceans
When Robb and Lulu first began creating luxury swimsuits, and training swimwear, reducing waste was already a huge part of the business. Nylon is the top fabric used in swimsuits, but nylon is also totally non-biodegradable, and when disposed of, can exist in landfill, or our oceans forever.
That’s why we’re using better fabric
than other swimwear brands. All of our FiT swimwear for women
, teen kids
is made from a mix of polyester, and ECONYL®;
a totally recycled nylon product that is regenerated from nylon waste (collected from landfills and oceans around the world). It has the same level of quality as brand new nylon, and it can be recycled and reused over and over again.
This incredible circular process has the potential to create a complete absence of nylon waste, without a loss in quality. For every 10,000 tons of ECONYL® raw materials, 70,000 barrels of crude oil are saved, and 57,000 tonnes of CO2 emissions are avoided. It’s staggering just how big of an impact one change can have. This change isn’t just great for the environment, it also means we have created game changing swimwear.
Eco-Friendly, Plastic-Free Packaging
We’re so excited to have implemented plastic-free, biodegradable packaging that will stay with our swimsuits all the way from their ethical manufacturer in India, to our customers all over the world.
From The Factory To Our Melbourne Studio
If you've ever worked in retail, you may have witnessed the enormous amount of plastic that garments are often packaged in. That's why we are so thrilled to have discovered a plastic-free alternative to traditional poly-bags.
Our swimsuits are sent to us in our Melbourne studio packed in plant-based, home compostable poly-bags, made by Better Packaging Co.
From Our Studio To You
We send our eco performance swimwear out to our wonderful customers in lovely pink mailer bags by Hero Packaging. They're made from corn-starch and are also home compostable.
As well as making our products more sustainable, we're also always looking for ways to green up our offices.
We're aiming for all paper products
and pens to be made from recycled paper, and even sticky tape to be made from a cellophane base, ensuring it’s degradable.
On top of this we aim to include our staff in all of our environmental actions. This includes education about new measures we’re bringing in, and what we can do to be better. We believe that the grass is greener on the other side, so we’re bringing our team along on our journey toward sustainability. This way we can instil a passion within our wonderful team that they will carry on in their day to day lives, and future endeavours.
All of these measures ensure that our offices and customers are participating in part of an eco-friendly revolution, where quality, style, and sustainability can all exist in equal measure, with no single element being sacrificed for the unnecessary benefit of another.
While our big focus has been going green, we haven’t forgotten that, as a swimwear brand, we also need to ‘go blue’. This means taking care of the beaches and oceans that our swimwear helps our customers enjoy. To do this we’re going to be diving into new territory, by starting work with a charity of our choice, that cares for our oceans. We want our customers to know that when they buy swimwear from us, they are having a meaningful impact.
This endeavour goes hand in hand with our waste-free philosophy and enables us to put our money where our mouth is. Not only can Robb and Lulu not thrive if our beaches and oceans are polluted and unendurable, but we wouldn’t want to. We are proud to be paving the way for sustainable fashion and swimwear, and hope that we can encourage others to follow suit.