Swimwear for lovers of movement and the earth. 

Founded by a former athlete, FIT SWIMWEAR exists to bring together fashion, fitness and sustainability. Our pieces are specifically designed for water fitness and are made from high-tech, Italian fabric, created from ECONYL™ regenerated nylon.

FIT SWIMWEAR is worn by professional athletes worldwide (including olympic swimmers, divers, triathletes, surfers and synchronised swimmers), as well as by recreational athletes who simply love being active in water.


Purpose Driven Fashion

Not only does our swimwear help to clean the ocean, but we also use sales to help plant trees. We partner with organisation One Tree Planted, so every swimsuit sold plants a tree.

We're committed to ethical and transparent production, so all of our swimwear is made fairly in a female-run factory in India, where workers have safe and equitable conditions. Learn more.

Hand-Illustrated Designs

As avid nature lovers, our swimwear features prints that celebrate our incredible earth. We first hand-draw these artworks using watercolour dyes, paint or pencil, before transforming them into a digital print. This means when you wear our swimwear, you know you're wearing something totally unique.

Made For Movement

All of our FIT SWIMWEAR one pieces and bikinis have been carefully designed to allow you to move most effectively, whether you're competing, training or moving recreationally. The fabric itself is also ultra high-tech, and is chlorine resistant, UV protective, shape retaining, muscle compressing and designed for longevity.

View The Latest Collection
You have successfully joined the FiT Squad!